Accent Your Brand with Living Coral, the Colour of the Year!
A colour is just a colour.
It doesn’t smell, it doesn’t make any sounds, and it can’t be touched-right?
Well, not exactly.
Colours have the power to evoke many of our senses because they’re full of meaning and they can affect how we perceive the world. Pantone has recently announced Living Coral as the colour of the year 2019, and here’s how they describe it:
“Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression. (...) Lying at the center of our naturally vivid and chromatic ecosystem, Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”
Colours come with feelings, and you can use tangible products to associate these feelings with your brand and to delight your customers. If you’re looking to add a relevant pop of colour to your branding, Living Coral is a great choice. Here are a few products that incorporate this fun and vibrant colour:
Branded Apparel
What is something that everyone uses every day and people tend to notice it?
Clothes.
Branded apparel is an effective way to gain visibility for your brand, especially if you choose a colour that is on trend for 2019-like Pantone’s Living Coral, for example.
While some may argue that t-shirts are not the most creative of the promotional products out there, we believe that they leave a lot of room for imagination, creativity, and boldness. If you need help with ideas, our in-house team of graphic designers can help you craft custom t-shirts that reflect your brand’s personality and resonate with your customers.
Desk Set
Is your brand B2B?
In this case, you can present your clients with a unique desk set that includes stationery items such as pens, stickers, and a stapler.
By adding a little Living Coral to their office, you’re helping to transform your clients’ workspace into a fun and dynamic space.
Branded Merchandise
When it comes to promotional products, the sky is the limit! With a bit of creativity, you can create fabulous gifts that add value to your customers’ lives and help deepen their relationship with your brand.
Accent Your Brand Living Color Mechandise
Glasses, lanyards, and notebooks are just a few examples of useful gifts that everyone loves, especially in a truly unique colour.
Quick tip: Work with your marketing department to create collateral that highlights the symbolism behind Living Coral, so your clients will appreciate your branded merchandise even more.
We hope this blog helps you find inspiration for promotional products that embrace the power of Pantone’s Living Coral. At Elite Promotional Marketing, we strive to help you create long-lasting relationships with your clients through the power of promotional items. You can contact us at info@elitepromomarketing.com or (780) 454-9775, and we’ll be glad to assist you!