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Building an Online Store for Your Organization

Building an Online Store for Your Organization

Building an Online Store for Your Organization

An online store not only allows you to showcase your brand and cause, but it can also be used as an awards platform or a revenue generator for your organization. As one of the many services we offer at Elite Promotional Marketing, we would love to help you create an online store for your organization.

Read on to learn more about the options available to you, and why it’s beneficial to take the time to develop you own online store as a tool to support branding, recognition, or apparel programs.

Online Store Choices to Suit Your Needs

Our skillful staff can build online stores for your branded products, such as promotional goods, team attire, and employee apparel, as well as stores for internal use that allow employees to redeem awards for recognition, service, and safety.

Our stores can be customized to your requirements and we ensure that every product showcased within your shop product will meet your branding guidelines. We will also take care of the fulfillment of orders, which includes product preparation, printing, and shipping. Sounds pretty good, right?

When it comes to online shops, Elite offers two levels: Customized Online Shops and Templated Online Shops.

We’ll first take a look at the Customized option.

Customized Online Shops

Customized Online Shops are ones that are uniquely tailored to your organization’s requirements. They are mainly used for “long-term” shops that need to be accessible for years to come. With these shops, our web developer & programs team work closely with clients to build the online store to meet the functionality desired and then consistently maintain the store, update & re-stock products, and provide any required reporting about the store’s performance & items.

The three most common styles of Customized Online Stores we build are: Standard Cart, Award Cart, and Points Cart.

Award Cart

The Standard Cart option is a general shopping cart set-up, which is best for promotional items or apparel. Shop visitors can select their items, add them to a cart, and complete payment upon checkout.

The Award Cart is a tiered site, which requires approval from a manager before an order is fulfilled and completed. For example, an employee can choose an item for recognition like a watch for years of service, or a custom pen for perfect attendance. Once the purchase is approved by your management team the employee’s selection will be printed, packaged, and shipped straight to their doorstep or to your organization for distribution.

The Points Cart is a great way to incentivize employee benchmarks and achievements. They are awarded points by their superiors based on KPIs like performance, safety, and attendance goals. The employee then logs into the store and spends their earned points like cash.

Templated Online Shops

The newest online shop offering at Elite is that of Templated Online Shops. These shops are inexpensive and quick to set up, however, they don’t allow for the many different customizations that you can have tailored to your shop with the aforementioned Customized Online Shops.

If you’re after an online shop that’s quick & simple, this style of shop is for you!

We offer two types of Templated Online Shops: Pop Up Shops & Company Shops, and we have found that these shops are best utilized for ordering platforms for items such as camp apparel, franchise merchandise, and school spirit wear.

Company Cart

Company Stores

Why You Should Have an Online Store

There are many benefits to developing an online store for your organization; whether it be to help facilitate centralized promotional buying or to incentivize and support employee recognition, online stores are easily accessible and show off your brand 24/7/365. They provide a contactless way of processing orders at the shopper’s convenience and allow you a simplified way of getting your brand into the hands of your stakeholders.

With Elite Promotional Marketing, creating and stocking your store merchandise is simple as our team can place your messaging and logo on a wide variety of items and apparel. These products provide effortless advertising opportunities and act as a visual reminder of your brand to customers & employees for years to come.

Ready to get started on your own online store? Our knowledgeable sales consultants are on hand to recommend the best store type for your organization. Reach out to your Elite sales consultant, email us at info@elitepromomarketing.com, or visit us at one of our locations.